Logo Design / Branding - 2024
DESSERT GARDEN LOUNGE
Dessert Garden Lounge is a developing high-end luxury restaurant located in the Bahamas.
Problem: The COO explained that his current logo wasn't exactly representative of the Dessert Garden Lounge vision.
Solution: When discussing their problem, I found that they also needed a whole brand identity package. Below you will see our journey from my original cupcake sketch concepts, all the way to the leaf icon and brand mock ups.
COLOR PALETTE
Ultimately, to best fit the vision and image of the restaurant, I leaned heavily into the luxury feel with the sleek charcoal, rich maroon, and a splash of gold bringing it all together.
FIRST CONCEPT
The first logo was a wordmark with a vine and leaves circling around it. I wanted to simplify and align the logo with their vision. My idea was to incorporate the letters "D" in Dessert and "G" in Garden into the logo forming a cupcake.
FINAL CONCEPT
They appreciated the cupcake concept but felt they wanted a simpler and sleeker look. They liked the leaves from the original logo, so I decided to incorporate that in their new logo. The moment they saw this lone leaf, they knew immediately it was the one.
